2011 Christmas Message from the ‘Queen’

Merry Christmas 2011 to all our Cooks Shop Here family of friends and customers.

Please watch as Monkey, a knitted woollen doll and the brand-mascot of PG Tips tea, dressed in regal attire, gets properly sozzled in a tongue-in-cheek take on the Queen’s Christmas speech. Watch was happens as ‘she’ reflects on the highlights of the ‘year gone by.’  This video features only Monkey – sidekick Al is mentioned at the end only, but appears in the portrait at the beginning of the video.  We watch this video whenever we need a lift (we drink tea, too, when we need a lift) and always break out in peels of laughter each and every time. We hope you enjoy it as much as we do.

This now iconic PG Tips ad scooped 2 Gold Awards for Unilever Brands at the British Television Advertising Awards in 2008.

The PG Tips chimps are among the most beloved ad icons in the UK, with campaigns running 20 years deep, give or take a little.

Why Chimps ?

In 1956 PG Tips debuted television commercials featuring live chimpanzees  dressed up in clothes and wigs to look like humans and carrying on in various humorous sketches. But the activity was ultimately about delighting in the satisfying taste of PG Tips tea. The first of these commercials aired on the UK’s newly launched commercial TV station on Christmas Day 1956.

The ads, inspired by the chimps’ tea parties held at London Zoo in the 1950s, propelled PG Tips to become the most loved tea in Britain.

In the space of only two years since the first advert was aired PG Tips moved from fourth in the ratings to top of the heap in tea popularity.

But after animal welfare campaigners successfully lobbied against the ads, the ads stopped in 2002 and have not been aired since. ( If you squander enough time on You Tube you can find several of them. The ad showing the chimps moving a piano downstairs has been shown on British television more times than any other advertisement over 2,000 screenings).

Why Monkey?

Since 2008, a new series of ads with a sock monkey – Monkey ( mon-keh) – and his sidekick Al ( comedian Johnny Vegas ) have replaced the old chimp ads.

Monkey is an adorable lad and Al is, well, Al. By far, my favorite ad is the message of Christmas Cheer.

About PG Tips Tea

Arthur Brooke founded Brooke Bond Tea Company in 1869, starting with a single tea shop. He was the son of a tea dealer, Charles Brooke, and as a child was allowed to clamber up and ride in the wheelbarrow along with packets of tea that were being delivered to homes in Ashton-under-Lyme, England.

By the 1890’s, Arthur Brooke has several tea shops in various locations. He expanded into the wholesale tea market and gained more notice for his brand by delivered his tea all over England in distinctive black vans. The Brooke Bond brand became synonymous with tea throughout the United Kingdom and his company introduced a second brand in 1930 — PG Tips.

I wish that PG Tips would include sock monkeys in special packs of the tea in the USA!
To see what Monkey is up to these days, please visit the PR Tips website: http://www.pgtips.co.uk/

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